About Flora Charm

Flora Charm started with a simple love for the little things, color, flowers, and how an accessory can make you feel more like yourself.

What began as a personal love for hair clips and playful jewelry turned into something much bigger. I realized there weren’t many pieces that captured the beauty and light I felt when I wore flowers. So, I started creating them first with soft, colorful clips, and later with real flowers preserved forever in resin.

Through a lot of trial, error, and passion, Flora Charm bloomed into a brand built around a simple idea: Beauty is meant to be shared.

Our jewelry and hair accessories aren’t just decorations, they’re pieces of connection. They’re meant to spark compliments from strangers, start conversations, and create unexpected friendships.

Just like singing along to your favorite song with someone you’ve never met before, Flora Charm is about those little magic moments where you realize we’re all a little more connected than we think.

Every piece carries energy, joy, confidence, and love that you can feel when you wear it.

The real flower necklaces are reminders that beauty doesn’t have to fade. The colorful clips are playful, joyful sparks you carry through your day.

At Flora Charm, we believe softness is powerful, beauty is a conversation starter, and kindness will always be in style.

Whether you’re gifting someone you love or treating yourself, we hope Flora Charm brings a little more light into your life and into the world around you.

Thank you for helping this dream bloom.

With love,

Ruth

Founder of Flora Charm

Thank you for being part of Flora Charm. We're thrilled to have you with us!