Welcome to Flora Charm: The Brand Story

Welcome to Flora Charm: The Brand Story

How It All Started

It started with a love for hair accessories and color. I’ve always loved using little things, clips, earrings, bold pieces, to express myself. I started wearing flower hair clips a lot, but I quickly realized something: there weren’t many options out there that felt like me. There weren’t enough flowers, not enough color, not enough feeling. So I started creating them for myself.

When I came across resin jewelry on Pinterest, specifically, real flowers preserved forever in resin. It looked magical. I had no idea how to do it, but I started practicing. At first, everything went wrong. Bubbles, messes, cloudy pieces that didn’t look anything like the videos. But I kept trying, kept learning, kept watching tutorials until I finally got it right.

At first, I was just making pieces for myself. But my dad saw what I was doing and said, “You should sell these.” Resin is a lot and the process is tedious. But the idea stuck with me. Eventually, I found a team to help me bring these ideas to life so I could share them with people who might love them as much as I do.

What Flora Charm Is

Flora Charm is a collection of handcrafted accessories made with real and synthetic flowers, from resin-coated orchid necklaces to soft, delicate flower clips. Each piece is designed to feel expressive, feminine, joyful, and full of meaning.

The real flowers are preserved carefully in silica gel and then coated in resin to hold onto their natural beauty, so instead of wilting in a few days, they last for years. The silk and synthetic clips may not be “real,” but they’re full of life, color, and charm.

I like to think every piece carries a little energy with it love, confidence, softness, freedom. And when you wear one, it becomes something you carry with you. People notice them, compliment them, ask about them and it’s not just because they’re beautiful. They feel like something special within you that’s expressed through your style.

What Flora Charm Represents

To me, these aren’t just accessories. They’re keepsakes. Symbols of beauty that lasts. Of memories that don’t fade. Of joy, even in the smallest things.

Flora Charm is about expression. It’s a reminder that beauty doesn’t have to be loud to be powerful. That being gentle doesn’t mean being weak. That you can be soft and strong, playful and grounded, all at once.

It’s for people who love flowers. For people who want to feel beautiful without trying too hard. For the dreamers, the romantics, the free spirits. It’s a brand, but it’s also a little community, one that values creativity, individuality, and finding confidence in your own way.

No two flowers are ever the same, which means no two pieces are either.

The Community I’m Building

Flora Charm is still growing, and I’m so grateful to everyone who’s supported it, from the friends who modeled for me, to the people who wear their favorite clip every day, to the customers who’ve turned into real-life supporters and friends.

I want this to be more than a brand. I want it to be a space for girls to feel seen, beautiful, creative, and inspired. A space where we celebrate self-expression. Where jewelry isn’t just something you wear, it’s something you feel.

So if you’re reading this thank you. Whether you’ve bought something or you’re just here out of curiosity, I appreciate you. And I can’t wait to share more pieces, more energy, and more beauty with you.

Welcome to Flora Charm. I hope you find something here that speaks to you!

1 comment

Love this! such a beautiful message!

jessie

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